V1 Sports, the leading video analysis software company for over 16 years, wanted to refresh their brand. We were tasked with rebranding the company, starting with their logo. I sketched out several ideas, creating several versions of logomarks, type and icons, and type-only options.

After several rounds, the team decided to explore three options of mine, and finally selecting a logo that can also be used as a mark.

The final logo presents a modern and refreshing vibe of the entire brand. We also created new brand guidelines for the company which are slowly being incorporated into several pieces of marketing materials and online presence.