Coffee-Mate© natural bliss™ wanted people to discover how amazing their line of coffee creamers could be used in the kitchen. We created a Facebook contest for users to submit their favorite recipes using any of the four flavors of coffee creamers available: sweet cream, vanilla, caramel, and hazelnut.

Users entered their recipes online, and we used social media for users to vote on their favorites. Winning recipes were recreated in the natural bliss™ Test Kitchen, and a beautiful recipe book was created and sent to all the winners.