Becoming a mother is one of the most amazing experiences for a woman. Our client Baptist Health wanted to reinforce the exceptional quality of care offered at their hospitals—comfortable, safe accommodations, friendly, supportive delivery experiences, and advanced level, high-quality OB care. We created several campaigns for their Louisville and Floyd locations (OTT and long-form videos, outdoor boards, digital banners, and social media executions), showcasing mothers with different pregnancy experiences, each stating Baptist Health as the facility they’d choose to deliver their baby.