We created a campaign to encourage el Jimador’s fans to share their love of soccer by sharing personal moments centered around soccer. Via a unique animation style by Giant Ant, our "Celebrate The Moment" campaign started with Luis Hernández, Mexican World Cup legend, telling us his favorite soccer moment and encouraging fans to submit their own stories.

The campaign was carried over social media platforms and culminated with the winning entry receiving a unique soccer jersey illustrated by Mike Perry. The campaign was showcased by AdWeek and cemented Tequila el Jimador as the tequila of World Cup champions.