When it comes to choosing the right Medicare plan, there are a lot of options. So, who should you go to for guidance? We helped Blue Cross Blue Shield of Michigan answer this question by creating a campaign that positions BCBS as The Right Choice. The campaign distinguished itself from their competitors by showcasing real people telling their own experiences using BCBS for their medical needs. In a sea of options, there’s only one choice you need to make. The Right Choice is Blue.

The campaign was also presented over different platforms: from newspapers ads and magazine inserts to the web and social media platforms.